Home » Digital Marketing B2B digital marketing has been always harder than marketing to the end-consumer. It’s trickier. You have a smaller audience, with longer buying cycle, and more analytical decision-making process. The objectives, of course, may differ...
Home » Digital Marketing Last week, the prominent blogger Andrew Sullivan announced his retirement from blogging. Also last week, I advised a client that he does not need a blog for his business. What else happened last week? I returned to blogging. Let me explain...
