Home » Social Media January wasn’t a good month for influencer marketing, or more specifically, for the social media influencers themselves. First, there was the Logan Paul’s Japan video where he was disrespectful and completely insensitive to suicide victims. A...
Home » Social Media It’s been an exciting couple of months at Facebook. First, on December 18, Facebook announced it will be demoting posts with engagement baiting. This is when brands, and individuals, try to increase engagement by asking people to interact...
Home » Social Media When it comes to marketing, each product can require a different strategy. Social media is no exception. Products targeting businesses differ than the ones targeting end-consumers. Those competing on prices may require a different approach than...
Home » Social Media Hashtags were first used in social media on Twitter in 2007 and it was officially introduced to Facebook in 2013. You could’ve used it before, of course, but it wouldn’t turn into an active clickable link. how do you feel about using #...
