Brands Should Rethink Their Facebook Strategy

Brands Should Rethink Their Facebook Strategy

Home » strategy It’s been an exciting couple of months at Facebook. First, on December 18, Facebook announced it will be demoting posts with engagement baiting. This is when brands, and individuals, try to increase engagement by asking people to interact with...
Snowball Meme Marketing

Snowball Meme Marketing

Home » strategy How can you make Leonardo DiCaprio fly from the other side of the world to dine at your restaurant? The answer is simple: it’s the power of memes.   Although the concept is as old as civilization, meme (pronounced ‘meem’) is a term coined by biologist...
The 7 Golden Rules of Social Media Marketing

The 7 Golden Rules of Social Media Marketing

Home » strategy When it comes to marketing, each product can require a different strategy. Social media is no exception. Products targeting businesses differ than the ones targeting end-consumers. Those competing on prices may require a different approach than those...