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A great product is no guarantee of success.
In a dynamic world with competitors stretching beyond borders and customers with diverse consumer behaviors, a business’s chances of sustainable growth only as far as how solid their growth strategy is.
Ghassan Younis is a seasoned marketing consultant and strategist who helps startups and SMEs generate growth through the high-impact marketing strategies specifically crafted for them.
Latest Articles
6 Ways AI is Reshaping the Marketing and Advertising Industry: Latest Deep Dive
The marketing and advertising landscape is undergoing a seismic shift thanks to Artificial Intelligence (AI). But is this transformation a force for good, or are there hidden costs? In my latest article for ArabAd magazine, I delve into the multifaceted impact of AI on our industry, exploring both the exciting possibilities and the potential drawbacks….
The Marketer’s Guide to 2024 Video Marketing Trends
There’s no doubt about the importance of video marketing. If content is king, then video is definitely the king of kings. 91% of businesses leveraging video as a critical component of their marketing strategy and acknowledging its significant importance, video marketing is undeniably at the forefront of engaging and capturing audience attention in 2024. This…
Why Start a Blog Now? 8 Reasons Why It’s Still a Must
Blogging is dead. At least I’ve read its obituary many times in the past few years. One thing is for sure: My old blog is dead. I redesigned my old site and deleted all the old blog posts to start again. But why start a blog now? Native social media content definitely gets much better…