It's been an exciting couple of months at Facebook. First, on December 18, Facebook announced it will be demoting posts with engagement baiting. This is when brands, and individuals, try to increase engagement by asking people to interact with their...read more
How can you make Leonardo DiCaprio fly from the other side of the world to dine at your restaurant? The answer is simple: it’s the power of memes. Although the concept is as old as civilization, meme (pronounced ‘meem’) is a term coined by...read more
B2B digital marketing has been always harder than marketing to the end-consumer. It's trickier. You have a smaller audience, with longer buying cycle, and more analytical decision-making process. The objectives, of course, may differ between one B2B...read more
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Gus Younis has been helping businesses achieve their objectives using online marketing since 1998; building detailed, winning strategies for Fortune Global 500 brands and other leading regional and international organizations.
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