A digital and social media strategist, consultant, and a trainer with nearly two decades of extensive marketing, digital, and social media experience working with some of the most recognized international and regional brands.
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January wasn't a good month for influencer marketing, or more specifically, for the social media influencers themselves. First, there was the Logan Paul’s Japan video where he was disrespectful and completely insensitive to suicide victims. A type...read more
It's been an exciting couple of months at Facebook. First, on December 18, Facebook announced it will be demoting posts with engagement baiting. This is when brands, and individuals, try to increase engagement by asking people to interact with their...read more
How can you make Leonardo DiCaprio fly from the other side of the world to dine at your restaurant? The answer is simple: it’s the power of memes. Although the concept is as old as civilization, meme (pronounced ‘meem’) is a term coined by...read more
B2B digital marketing has been always harder than marketing to the end-consumer. It's trickier. You have a smaller audience, with longer buying cycle, and more analytical decision-making process. The objectives, of course, may differ between one B2B...read more
When it comes to marketing, each product can require a different strategy. Social media is no exception. Products targeting businesses differ than the ones targeting end-consumers. Those competing on prices may require a different approach than...read more
Hashtags were first used in social media on Twitter in 2007 and it was officially introduced to Facebook in 2013. You could’ve used it before, of course, but it wouldn't turn into an active clickable link. how do you feel about using # (pound) for...read more
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