6 Ways AI is Reshaping the Marketing and Advertising Industry: Latest Deep Dive

The marketing and advertising landscape is undergoing a seismic shift thanks to Artificial Intelligence (AI). But is this transformation a force for good, or are there hidden costs?

In my latest article for ArabAd magazine, I delve into the multifaceted impact of AI on our industry, exploring both the exciting possibilities and the potential drawbacks. We’ll examine how AI is supercharging personalization, optimizing campaigns, and even creating content, while also confronting the human element’s role in this future.

From microtargeting to job displacement; read the analysis of AI’s impact on marketing and advertising in my ArabAd article here:

How AI is Changing the Marketing and Advertising Industry—for Better or Worse