AI in Marketing

6 Ways AI is Reshaping the Marketing and Advertising Industry: Latest Deep Dive

ByGhassan Younis

The marketing and advertising landscape is undergoing a seismic shift thanks to Artificial Intelligence (AI). But is this transformation a force for good, or are there hidden costs? In my latest article for ArabAd magazine, I delve into the multifaceted impact of AI on our industry, exploring both the exciting possibilities and the potential drawbacks….

2024 Video Marketing Trends

The Marketer’s Guide to 2024 Video Marketing Trends

ByGhassan Younis

There’s no doubt about the importance of video marketing. If content is king, then video is definitely the king of kings. 91% of businesses leveraging video as a critical component of their marketing strategy and acknowledging its significant importance, video marketing is undeniably at the forefront of engaging and capturing audience attention in 2024. This…